Creating a Culture of Innovation - 8 Ideas that work @ Google

“The story of innovation has not changed. It has always been a small team of people who have a new idea, typically not understood by people around them and their executives.” - Eric Schmidt

Most frequently asked questions to Google executive : How does Google innovate? Can innovation be planned? Can it be taught?

Here are the 8 ideas/steps that work @ Google. Or Google practices to infuse innovation.


  1. Think 10x
  2. Launch, then keep listening
  3. Share everything you can - Collaboration happens best when you share information openly
  4. Hire the right people - Referrals from current employees have proven to be a great way to bring talented new people into our company
  5. Use the 70/20/10 model 
    • 70% of our projects are dedicated to our core business 
    • 20% of our projects are related to our core business
    • 10% of our projects are unrelated to our core business
  6. Look for ideas everywhere - 
  7. Use data, not opinions
  8. Focus on users, not the competition

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