An interesting webinar hosted by Everest group last week (7th Aug 2019) titled “The Latest Trends in IT Services – 4 Prescriptions to Make Digital Real”. - https://www2.everestgrp.com/reportaction/7Aug19-Webinar/Marketing and a detailed report "Reimaging Enterprise Operating Model" - https://www2.everestgrp.com/reportaction/EGR-2019-33-V-3129/Toc Replay at Youtube - https://www.youtube.com/watch?v=NwlOLJsGJ1g It has very insightful findings 1. 4 prescriptions i. Digital transformation = Organizational change ; Digital transformation ≠ Modern technology ii. #UserExperience focus is key to delivering #ConsumerExperience iii. Talent is biggest challenge to overcome, in the near term iv. New vendor model needed to unlock value from the supply ecosystem 2. Digital tran