Selling tips from America’s greatest salesman – Elmer Wheeler
In this article, we see about some of the proven selling techniques developed and adopted by Elmer Wheeler and how it has been applied in selling various goods. The techniques mentioned here are referred from Elmer Wheeler’s book titled ‘Tested sentences that sell’. Mr. Wheeler’s purpose in this book to help the salesman by showing him how to add powerful sales words and techniques so that he will always have complete command over any selling situation. The insights he shares and describes are the result of his 10 year study of and thinking about what successful salesmen, of all kinds are saying and doing to make more sales. The rules shared here are based on ‘5 Wheelerpoints’; it is explained to you in relation to whatever you are selling. 5 Wheelerpoints are Don’t sell the steak – sell the sizzle. Don’t write – Telegraph Say it with Flowers Don’t ask if – ask which! Watch your bark! Don’t sell the steak – sell the sizzle The ‘sizzle’ is the biggest selling point