Selling tips from America’s greatest salesman – Elmer Wheeler
In this
article, we see about some of the proven selling techniques developed and
adopted by Elmer Wheeler and how it has been applied in selling various goods.
The techniques mentioned here are referred from Elmer Wheeler’s book titled
‘Tested sentences that sell’. Mr. Wheeler’s purpose in this book to help the
salesman by showing him how to add powerful sales words and techniques so that
he will always have complete command over any selling situation. The insights
he shares and describes are the result of his 10 year study of and thinking
about what successful salesmen, of all kinds are saying and doing to make more
sales. The rules shared here are based on ‘5 Wheelerpoints’; it is explained to
you in relation to whatever you are selling.
5 Wheelerpoints are
Don’t sell the steak – sell the sizzle.Don’t write – TelegraphSay it with FlowersDon’t ask if – ask which!Watch your bark!
Don’t sell the steak – sell the sizzle
The ‘sizzle’ is the biggest selling point in your proposition. The ma…
5 Wheelerpoints are
Don’t sell the steak – sell the sizzle.Don’t write – TelegraphSay it with FlowersDon’t ask if – ask which!Watch your bark!
Don’t sell the steak – sell the sizzle
The ‘sizzle’ is the biggest selling point in your proposition. The ma…