Dual Transformation - How to Reposition Today’s Business while Creating the Future
Dual Transformation framework will help incumbent organizations stay ahead and not get into obsolescence. One of the interesting thing, I learnt or observed from Proctor and Gamble (P&G) is Problems of predictability and How US$ 10 Billion (as of 2017) sales making Pampers was born. Story of Pampers - “One top P&G executive said, we’re organized to deliver consistent, reliable results and that’s exactly the problem. P&G’s leaders were worried. They peered into the development pipeline and saw a problem . Line extension and incremental ideas crowded the pipeline. That prospect a declining growth not next or next decade. Beyond that. P&G leaders decided to systematically and reliably create ideas that the potential to create new brands and new categories.” Dual Transformation approach is proved by solid examples from various companies such as Aetna, Adobe, Singapore Post, Amazon, GBS Bank and many more. Transformation A = Change the ‘How’ you deliver i.e. finding mor