How could smart people get so stupid so fast
Whenever you read explanations about why a company is so successful, inevitably its success was attributed to the sheer brilliance of its management's team. Then in few years, the company fell off the cliff and began to unravel very quickly. When you read the explanations about why it had stumbled so badly, it was always attributed to the same management team; the folks running the company who had earned unfettered praise for so long. (1) This disturbed Clayton Christensen for a long years. Clayton framed the question 'Gee, how could smart people get so stupid so fast?' Its because of bad management and doing dumb things. Bryan Eisenberg, in his book, Be like Amazon explains about dumb things succinctly as it goes below. Why do smart people do dumb things? Because dumb things produce immediate results. So immediate results are that bad? No. Immediate results aren’t always bad. They’re only bad when the actions you take to generate those re...